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BBC Red Button - How do we decide which non-sports programmes to show?
We do try to use the capacity available to cater for the widest range of programmes and we have reduced run times of certain programmes to fit in as many services as possible. Our top priority is major events, especially Sport and Music Festivals, but outside of these events decisions are made based on a number of factors including: linear TV schedule, live services with uniquely available content, continuity for on-going and returning services, as well as providing a range of different genres to engage the widest possible audience.
When we have to make a choice between different events of the same genre (often the case with sport and music festivals), we aim to offer what we think will be the most popular service based on previous audience figures. At the same time we endeavour to offer unique content and to enhance and not duplicate that already available on linear TV channels.
More information can be found on the BBC Internet Blog.
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